trusted By
Enhance Your Sales Strategy
Sales Playbook Design & Adoption
Develop an actionable, step by step playbook, that ensures effective selling at all stages of the sales cycle
Sales Messaging & Positioning Strategy
Unify your efforts around a clear, high impact value proposition and talk tracks that resonate with customers
Sales Execution Effectiveness Audit
Assess current process and effectiveness to identify gaps and opportunities to improve all facets of the sales process
Sales Structure & Scaling Strategy
Design the right team structure and hiring plan to match your growth and sales motion
Real Client Results
+106%
Increase in YoY win rate %
+96%
Increase in ave deal size
4x
YoY revenue growth
“Adam played a pivotal role in transforming our sales function at Snapfix. He brought structure, strategy, and urgency to our process, developing a clear playbook and providing hands-on coaching. This led to greater confidence, stronger performance, and a significant lift in deal size, win rates, and revenue. He’s been a highly impactful partner to Snapfix.”
Brett Robbins
CEO Snapfix
“Adam has been instrumental in helping us evolve our go-to-market strategy and sales motion. His strategic guidance and practical frameworks enabled us to rebuild our approach with a more enterprise-focused lens. He’s brought clarity and structure at a critical stage of our growth”
Andy Loo
VP of Sales
Sprig
"Carroll Sales Consulting transformed our sales approach with an actionable playbook tailored to our unique sales motion. This strategic, step-by-step playbook has streamlined the we approach every stage of the deal and given the team clarity and confidence”
Chris Edelman
VP Sales
Firstbase
“Adam played a pivotal role in transforming our sales function at Snapfix. He brought structure, strategy, and urgency to our process, developing a clear playbook and providing hands-on coaching. This led to greater confidence, stronger performance, and a significant lift in deal size, win rates, and revenue. He’s been a highly impactful partner to Snapfix.”
Brett Robbins
CEO Snapfix
“Adam has been instrumental in helping us evolve our go-to-market strategy and sales motion. His strategic guidance and practical frameworks enabled us to rebuild our approach with a more enterprise-focused lens. He’s brought clarity and structure at a critical stage of our growth”
Andy Loo
VP of Sales
Sprig
"Carroll Sales Consulting transformed our sales approach with an actionable playbook tailored to our unique sales motion. This strategic, step-by-step playbook has streamlined the we approach every stage of the deal and given the team clarity and confidence”
Chris Edelman
VP Sales
Firstbase
“Adam played a pivotal role in transforming our sales function at Snapfix. He brought structure, strategy, and urgency to our process, developing a clear playbook and providing hands-on coaching. This led to greater confidence, stronger performance, and a significant lift in deal size, win rates, and revenue. He’s been a highly impactful partner to Snapfix.”
Brett Robbins
CEO Snapfix
Let’s Level-Up Your Sales Strategy
Let’s chat to understand your current approach, align on your goals and provide an overview of the ways we help clients accelerate growth.
The Secret to Supercharged Sales
The day-to-day treadmill of sales leadership is never-ending, often making it difficult to come up for air and assess how things are going at a higher level.
Having an outside perspective to help you identify what’s working, what’s not, and how to optimize your strategy can be the advantage you need to breakthrough to the next level.
Our sales strategy and consulting is the result of years of sales and leadership experience at businesses like yours. We know we can deliver lasting results to your business.
Meet
Adam Carroll
After more than a decade of experience building and scaling highly successful SaaS sales teams, Adam Carroll turned his focus to sales training, coaching, and consulting.
As founder of Carroll Sales Consulting, he teaches hard-won techniques learned and refined over years of closing complex, competitive software deals himself as well as managing others doing the same.
Adam has learned in the trenches what works and what doesn’t, and he’s sat through far too many boring, unhelpful sales trainings to ever be able to justify wasting a sales team’s time in such a way. This is why his unique EARN method focuses on instilling practical skills that can be applied right away for immediate results.
