Trusted by...
Real Client Results
93%
Of workshop participants rate the program as “highly valuable”
6x
Increase in number of deals with quantifiable business impact
4x
YoY revenue growth for Enterprise business
Adopt a
Proven Playbook
Unlike traditional sales training that are often generic and theory heavy, our programs have been developed by observing the winning actions of the top AEs in the current selling climate.
This means your team will adopt actionable tactics that create value, establish urgency, and drive deals forward at every stage, while avoiding common mistakes that can slow down or jeopardize deals.
Why Traditional Sales Training Isn’t Enough
Traditional sales training often falls short. It lacks the follow-through to turn training into action. Without reinforcement and coaching, new skills fade quickly and simply don’t stick.
At Carroll Sales Training, we bridge this gap.
How EARN Works
For each module, the following learning cycle is applied
Here’s the breakdown.
EQUIP
1.
Hands-on training focused on actionable techniques
Activate
Participants activate the key training techniques on their sales calls.
2.
REVIEW
Call recording playback and live role play exercises to ensure strong adoption
3.
ASSESS NUMBERS
Measure adoption (KPIs) and long term impact on sales metrics
3.
Choose to EARN and You’ll Drive…
Lasting Behavior
Change
Confident leaders, inspire their teams and cultivate a highly motivated culture.
Tighter Deal
Management
Strong process and disciplined execution drive repeatable, deal winning actions.
Increased
Win Rates
Accelerated deal cycles and increased close rates.
“Unlike other training programs I have seen, Adam's program included unique, real world application and review. Most importantly the team embraced the training and are actively putting it into practice - this is having a tangible impact on their performance”
Miles Kirkpatrick
Chief Revenue Officer
Productiv
“Partnering with Adam has been transformational. His sessions transcend traditional 'training,' integrating real-world adoption, call reviews, and coaching.
The team has leveled up their discovery skills and created business level urgency in
their deals”
Jon Ross
Chief Revenue Officer
Firstbase
“Our sales team has enthusiastically adopted the actionable, real world techniques. It has elevated the way we do discovery, stakeholder alignment and build business cases and we’re seeing measurable benefits and improvement of key metrics”
Dave Shaw
SVP Global Sales
AppZen
“Since starting our program with Adam, the team has actively been incorporating new techniques and talk tracks. This is already driving stronger calls and accelerated deal progression”
Andy Loo
VP Sales
Evisort
“Unlike other training programs I have seen, Adam's program included unique, real world application and review. Most importantly the team embraced the training and are actively putting it into practice - this is having a tangible impact on their performance”
Miles Kirkpatrick
Chief Revenue Officer
Productiv
“Partnering with Adam has been transformational. His sessions transcend traditional 'training,' integrating real-world adoption, call reviews, and coaching.
The team has leveled up their discovery skills and created business level urgency in
their deals”
Jon Ross
Chief Revenue Officer
Firstbase
“Our sales team has enthusiastically adopted the actionable, real world techniques. It has elevated the way we do discovery, stakeholder alignment and build business cases and we’re seeing measurable benefits and improvement of key metrics”
Dave Shaw
SVP Global Sales
AppZen
“Since starting our program with Adam, the team has actively been incorporating new techniques and talk tracks. This is already driving stronger calls and accelerated deal progression”
Andy Loo
VP Sales
Evisort
THIS is what your strategy has been missing.
Hitting sales goals is hard—period. And training rarely sticks.
There’s an alchemy to making it all flow. It begins with hard work, proven strategies, and consistent results-oriented review. Finding the bandwidth for these intense processes to drive change and deliver measurable results internally can feel impossible!
That’s where Carroll Sales Consulting can help. We’re the extra support you need to see real results.
“I've noticed a big difference in my discovery - specifically finding real pain and tying it to ROI and a business case. I am far more confident presenting a business case to executives.”
Hugo Howard
Enterprise AE
Firstbase
“I've done a lot of sales trainings and typically leave unsure of how to apply and repeat what I’ve learned. In contrast, with Adam’s coaching, I have been able to immediately apply the techniques to my current deals and have found them highly effective”
Max Licht
Enterprise AE
MaestroQA
“Partnering with Adam has been transformational. His sessions transcend traditional 'training,' integrating real-world adoption, call reviews, and coaching. The team has levelled up their discovery skills and created business level urgency in their deals”
Jon Ross
Chief Revenue Officer
Firstbase
“Since starting our program with Adam, the team has actively been incorporating new techniques and talk tracks. This is already driving stronger calls and accelerated deal progression.”
Andy Loo
Vice President of Sales
Evisort
“Our sales team has enthusiastically adopted the actionable, real world techniques. It has elevated the way we do discovery, stakeholder alignment and build business cases and we’re seeing measurable benefits with a 6x increase in identifying business level pain and impact which will, longer term, translate to increased win rates”
Dave Shaw
Chief Revenue Officer
AppZen
Meet
Adam Carroll
After more than a decade of experience building and scaling highly successful SaaS sales teams, Adam Carroll turned his focus to sales training, coaching, and consulting.
As founder of Carroll Sales Consulting, he teaches hard-won techniques learned and refined over years of closing complex, competitive software deals himself as well as managing others doing the same.
Adam has learned in the trenches what works and what doesn’t, and he’s sat through far too many boring, unhelpful sales trainings to ever be able to justify wasting a sales team’s time in such a way. This is why his unique EARN method focuses on instilling practical skills that can be applied right away for immediate results.
