trusted By
Real Client Results
+106%
Increase in YoY win rate %
+42%
Increase in ave deal size
4x
YoY revenue growth
Increase Win Rates and Revenue
Traditional sales training falls short - it lacks the adoption and reinforcement to drive behavior change and results.
At Carroll Sales Consulting we focus on a training cycle that includes battle tested playbooks, immediate adoption and a coaching and reinforcement cycle to ensure teams consistently apply deal winning habits
Ensure Adoption With The EARN Framework
For each module, the following learning cycle is applied
Here’s the breakdown.
EQUIP
1.
Hands-on training focused on actionable techniques
Activate
Participants activate the key training techniques on their sales calls.
2.
REVIEW
Call recording and coaching sessions ensure adoption and reinforcement
3.
ASSESS NUMBERS
Measure adoption (KPIs) and long term impact on sales metrics
4.
“Adam’s deal strategy sessions have been critical in guiding AEs on identifying risks, blind
spots, and new opportunities we might have otherwise missed. The actionable coaching is
already delivering tangible progress and momentum on key, complex deals"
Matt Dolan
Head of Sales, Billing
Stripe
"Partnering with Adam has been transformational. His sessions transcend traditional 'training,' integrating real-world adoption, call reviews, and coaching. The team has leveled up their discovery skills and created business level urgency in their deals”
Jon Ross
Chief Revenue Officer
Firstbase
“Our sales team has enthusiastically adopted the actionable, real world techniques. It has elevated the way we do discovery, stakeholder alignment and build business cases and we’re seeing measurable improvement of key deal metrics”
Dave Shaw
SVP Global Sales
AppZen
“Unlike other training programs I have seen, Adam's program included unique, real world application and review. Most importantly the team embraced the training and are actively putting it into practice - this is having a tangible impact on their performance”
Miles Kirkpatrick
Chief Revenue Officer
Productiv
“Adam has been working with 5 of my sales managers. The blueprint he has provided coupled with a results driven approach to training has had an immediate effect on their confidence and effectiveness as leaders”
Mike Rosenberg
SVP Global Sales
RocketReach
“I highly recommend Adam’s program if you're looking to give your sales team actionable ways to do more effective discovery, align to business impact, create urgency and win more deals”
Brandon Sullivan
Chief Revenue Officer
Weavix
“Adam’s deal strategy sessions have been critical in guiding AEs on identifying risks, blind
spots, and new opportunities we might have otherwise missed. The actionable coaching is
already delivering tangible progress and momentum on key, complex deals"
Matt Dolan
Head of Sales, Billing
Stripe
"Partnering with Adam has been transformational. His sessions transcend traditional 'training,' integrating real-world adoption, call reviews, and coaching. The team has leveled up their discovery skills and created business level urgency in their deals”
Jon Ross
Chief Revenue Officer
Firstbase
“Our sales team has enthusiastically adopted the actionable, real world techniques. It has elevated the way we do discovery, stakeholder alignment and build business cases and we’re seeing measurable improvement of key deal metrics”
Dave Shaw
SVP Global Sales
AppZen
“Unlike other training programs I have seen, Adam's program included unique, real world application and review. Most importantly the team embraced the training and are actively putting it into practice - this is having a tangible impact on their performance”
Miles Kirkpatrick
Chief Revenue Officer
Productiv
“Adam has been working with 5 of my sales managers. The blueprint he has provided coupled with a results driven approach to training has had an immediate effect on their confidence and effectiveness as leaders”
Mike Rosenberg
SVP Global Sales
RocketReach
“I highly recommend Adam’s program if you're looking to give your sales team actionable ways to do more effective discovery, align to business impact, create urgency and win more deals”
Brandon Sullivan
Chief Revenue Officer
Weavix
Practical, Actionable, Repeatable
Identify Deal Winning Pain
Run a discovery playbook that surfaces true pain and business impact
Build Business Cases
Put in place a step by step process to gain alignment and build executive business cases
Present With Power
Deliver high-impact pitches using a structured approach that focuses on differentiated value
Navigate Buying Groups
Identify decision-makers, map influence, and engage stakeholders across the buying committee
Control The Sale
Create urgency and maintain momentum with actionable techniques that drive accountability and next steps
Close With Confidence
Use targeted closing strategies to secure commitment, expand deal size, and win with clarity
“I've noticed a big difference in my discovery - specifically finding real pain and tying it to ROI and a business case. I am far more confident presenting a business case to executives.”
Hugo Howard
Enterprise AE
Firstbase
“I've done a lot of sales trainings and typically leave unsure of how to apply and repeat what I’ve learned. In contrast, with Adam’s coaching, I have been able to immediately apply the techniques to my current deals and have found them highly effective”
Max Licht
Enterprise AE
MaestroQA
“Partnering with Adam has been transformational. His sessions transcend traditional 'training,' integrating real-world adoption, call reviews, and coaching. The team has levelled up their discovery skills and created business level urgency in their deals”
Jon Ross
Chief Revenue Officer
Firstbase
“Since starting our program with Adam, the team has actively been incorporating new techniques and talk tracks. This is already driving stronger calls and accelerated deal progression.”
Andy Loo
Vice President of Sales
Evisort
“Our sales team has enthusiastically adopted the actionable, real world techniques. It has elevated the way we do discovery, stakeholder alignment and build business cases and we’re seeing measurable benefits with a 6x increase in identifying business level pain and impact which will, longer term, translate to increased win rates”
Dave Shaw
Chief Revenue Officer
AppZen
Meet
Adam Carroll
After more than a decade of experience building and scaling highly successful SaaS sales teams, Adam Carroll turned his focus to sales training, coaching, and consulting.
As founder of Carroll Sales Consulting, he teaches hard-won techniques learned and refined over years of closing complex, competitive software deals himself as well as managing others doing the same.
Adam has learned in the trenches what works and what doesn’t, and he’s sat through far too many boring, unhelpful sales trainings to ever be able to justify wasting a sales team’s time in such a way. This is why his unique EARN method focuses on instilling practical skills that can be applied right away for immediate results.
