Increase Win Rates & Accelerate Revenue
With sales strategy and training anchored in actionable, battle-tested Techniques
trusted By
Strategies for Every Layer of Your Business
Training for Teams
Equip your sales teams with proven, real world techniques to control the deal cycle and increase win rates.
Practical, field-tested techniques to take control of the deal cycle and boost win rates
Adoption sprints drive lasting behavior change through live call reviews and coaching
Covers the full sales journey — from discovery and business case development to executive alignment and closing
Delivered measurable impact: 106% increase in Closed-Won rate at Firstbase
Coaching for Sales Leaders
Give your frontline managers a framework to lead confidently, create accountability and maximize performance
Establish a results focused operating cadence.
Provide effective strategies so managers can coach and develop their team.
Instill proven techniques for bullet-proof deal strategy (and tight forecasting).
Strategy & Consulting
Accelerate growth and revenue with Our GTM Optimization & Sales Playbook Creation.
Analyze and optimize existing sales processes to unify the approach across your team.
Create new sales playbooks, focused on repeatable, step-by-step processes.
Design smarter KPI strategy to measure and motivate the right behaviors.
“Adam’s deal strategy sessions have been critical in guiding AEs on identifying risks, blind
spots, and new opportunities we might have otherwise missed. The actionable coaching is
already delivering tangible progress and momentum on key, complex deals"
Matt Dolan
Head of Sales, Billing
Stripe
"Partnering with Adam has been transformational. His sessions transcend traditional 'training,' integrating real-world adoption, call reviews, and coaching. The team has leveled up their discovery skills and created business level urgency in their deals”
Jon Ross
Chief Revenue Officer
Firstbase
"Adam delivered an exceptional training program for our sales team at Segment. The sessions went far beyond theory, our reps practiced advanced discovery techniques through interactive scenarios and AI-driven simulations. The post-workshop adoption and coaching process really cemented the learning, and we are already seeing an elevated approach to the discovery process."
Libby MacNeil
SVP Worldwide Sales
Segment Twilio
“Our sales team has enthusiastically adopted the actionable, real world techniques. It has elevated the way we do discovery, stakeholder alignment and build business cases and we’re seeing measurable improvement of key deal metrics”
Dave Shaw
SVP Global Sales
AppZen
“Adam has been instrumental in helping us evolve our go-to-market strategy and sales motion. His strategic guidance and practical frameworks enabled us to rebuild our approach with a more enterprise-focused lens. He’s brought clarity and structure at a critical stage of our growth”
Andy Loo
VP of Sales
Sprig
“Adam played a pivotal role in transforming our sales function at Snapfix. He brought structure, strategy, and urgency to our process, developing a clear playbook and providing hands-on coaching. This led to greater confidence, stronger performance, and a significant lift in deal size, win rates, and revenue. He’s been a highly impactful partner to Snapfix.”
Brett Robbins
CEO Snapfix
“Unlike other training programs I have seen, Adam's program included unique, real world application and review. Most importantly the team embraced the training and are actively putting it into practice - this is having a tangible impact on their performance”
Miles Kirkpatrick
Chief Revenue Officer
Productiv
Adam delivered an exceptional training program for our sales team at Segment. The sessions went far beyond theory, our reps practiced advanced discovery techniques through interactive scenarios and AI-driven simulations. The post-workshop adoption and coaching process really cemented the learning, and we are already seeing an elevated approach to the discovery process.
Libby MacNeil
SVP Worldwide Sales
Segment Twilio
“Adam’s deal strategy sessions have been critical in guiding AEs on identifying risks, blind
spots, and new opportunities we might have otherwise missed. The actionable coaching is
already delivering tangible progress and momentum on key, complex deals"
Matt Dolan
Head of Sales, Billing
Stripe
"Partnering with Adam has been transformational. His sessions transcend traditional 'training,' integrating real-world adoption, call reviews, and coaching. The team has leveled up their discovery skills and created business level urgency in their deals”
Jon Ross
Chief Revenue Officer
Firstbase
“Adam played a pivotal role in transforming our sales function at Snapfix. He brought structure, strategy, and urgency to our process, developing a clear playbook and providing hands-on coaching. This led to greater confidence, stronger performance, and a significant lift in deal size, win rates, and revenue. He’s been a highly impactful partner to Snapfix.”
Brett Robbins
CEO Snapfix
“Our sales team has enthusiastically adopted the actionable, real world techniques. It has elevated the way we do discovery, stakeholder alignment and build business cases and we’re seeing measurable improvement of key deal metrics”
Dave Shaw
SVP Global Sales
AppZen
“Adam has been instrumental in helping us evolve our go-to-market strategy and sales motion. His strategic guidance and practical frameworks enabled us to rebuild our approach with a more enterprise-focused lens. He’s brought clarity and structure at a critical stage of our growth”
Andy Loo
VP of Sales
Sprig
Choose an Approach that Drives…
Lasting Behavior
Change
Real world adoption, review and reinforcement ensures critical skills become habit.
Tighter Deal
Management
Gain measurable improvements in deal speed, win rates, and deal size.
Accelerated Revenue
Growth
Move the needle where it counts
the most: the bottom line.
Meet Adam Carroll
After more than a decade of experience building and scaling highly successful sales teams at companies like Outbrain, Recurly and Fullstory, Adam turned his focus to sales training, coaching, and consulting.
Adam teaches real world techniques learned and refined over years of closing complex, competitive SaaS deals as an individual seller and as a sales leader.
Adam has learned in the trenches what works and what doesn’t, and he’s sat through far too many boring, unhelpful sales trainings to ever be able to justify wasting a sales team’s time in such a way. This is why his unique EARN method focuses on instilling practical skills that can be applied right away for immediate results.
